Privacy Policy
Last updated: August 2024
1. Information We Collect
Personal Information
- Contact Details: Name, email address, phone number
- Business Information: Company name, industry, marketing requirements
- Communication Records: Messages sent through our contact forms
Technical Information
- Website Usage: Pages visited, time spent, browser type
- Device Information: IP address, device type, operating system
- Cookies: As described in our Cookie Policy below
2. How We Use Your Information
Legitimate Business Purposes
- Service Delivery: Provide digital marketing services
- Communication: Respond to inquiries and provide support
- Business Development: Improve our services and develop new offerings
- Legal Compliance: Meet regulatory requirements
Marketing (With Consent)
- Send newsletters and marketing communications
- Provide industry insights and case studies
- Invite to webinars and events
3. Legal Basis for Processing
| Purpose | Legal Basis |
|---|---|
| Service delivery | Contract performance |
| Customer support | Legitimate interests |
| Marketing communications | Consent |
| Legal compliance | Legal obligation |
4. Your Rights Under UK GDPR
Right to Access
Request copies of your personal data
Right to Rectification
Correct inaccurate information
Right to Erasure
Request deletion of your data
Right to Object
Object to processing for marketing
Data Portability
Receive your data in a portable format
Right to Restrict
Limit how we process your data
5. Cookie Policy
Types of Cookies We Use
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand website usage (with consent)
- Marketing Cookies: Used for personalized content (with consent)
You can manage your cookie preferences using our cookie banner or browser settings.
6. Data Security
Security Measures
- SSL encryption for data transmission
- Secure cloud storage with AWS
- Regular security audits and updates
- Limited access to personal data
- Staff training on data protection
7. Data Retention
- Customer Data: Retained for the duration of the business relationship plus 7 years for legal compliance
- Marketing Data: Retained until consent is withdrawn
- Website Analytics: Anonymized after 26 months
8. Third-Party Services
We may share data with trusted third parties:
- Cloud Hosting: AWS (data stored in EU/UK)
- Email Services: For communication purposes
- Analytics: Website performance analysis
All third parties are required to maintain appropriate data protection standards.
9. Contact & Complaints
Data Protection Officer
Email: privacy@niytimarketing.com
Phone: +44 (0) 20 1234 5678
Address: 123 Business District, London, UK
Right to Complain
You have the right to lodge a complaint with the Information Commissioner's Office (ICO):
ICO: ico.org.uk | 0303 123 1113
10. Changes to This Policy
We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of any significant changes via email or through our website.